On the back of the new entry-level iPads and iPad Pros released on October 18, markets outside the US have seen a significant price increase for existing iPad mini models on Apple’s website.
in the UK the 64GB iPad Mini it’s now listed at £569, up from £479, while the 256GB model is now £749 from £619. All in all, that’s an increase from 19% to 21%, which is no small feat. Similar price increases can be seen across the EU market, and no explicit reason for this has been given by Apple so far.
Raising the prices of existing iPad models to make the newer versions look more affordable is bad news for non-US consumers and not particularly consumer-friendly in general. The same thing happened recently with the iPhone SE when the iPhone 14 was released, albeit on a smaller scale in comparison.
There seems to be a pattern emerging here, with Apple dropping new products on us at increasingly hefty prices. In our review this year M2 MacBook Airnote the surprising new asking price for the MacBook Air compared to the MacBook Air M1 when it launched in 2020. It will be interesting to see if this trend will continue in new releases and products in the future and if we should get used to fearing a new product dropping with the suspicion that its predecessors will become more expensive.
The scary thought arises and we have to ask ourselves: Will MacBooks and iPads continue to rise in price from here on out, and how much each time? With rumors circulating that we could be getting a new fleet of MacBooks any day now, this pricey consistency doesn’t bode well for those of us eager to get a new MacBook anytime soon.
Review: If you want a cheap Apple device, wait until Black Friday
If MacBooks are really getting more expensive – does it make sense to buy one now? With Black Friday approaching, there’s a good chance we’ll see prices drop for existing MacBooks. A cheap MacBook is a relative thing – they’re not cheap laptops at best – but now more than ever you’re likely to find the best MacBook for you at a less painful price.
In fact, if Apple does announce new laptops, perhaps the sequels to the MacBook Pro 14 inch and 16 inch MacBook ProBlack Friday can be a great time to get older models, as retailers release stock before newer versions go on sale.
Buying a new MacBook or any major tech purchase this close to Black Friday is risky as you don’t want to risk buying something that ends up being reduced in price a few weeks later. We have a feeling that there will be a lot MacBook deals on Black Friday later this year – more expensive iPads may not be the terrible news you might expect.