Blizzard is giving beta access to dedicated Diablo 4 fans who get permanent tattoos.
In preparation for the release of Diablo 4 next year, the publisher is offering free Diablo-inspired tattoos as part of its Hell’s Ink promotional campaign. The event is running until September 10th and offers winners of a closed social media competition the opportunity to receive free custom designs (thanks, PCGamesN).
Anyone who missed out on this competition can still get in on the action, via a selection of pre-designed small flash tattoos. Find event locations and tour dates below.
As shared by Blizzard on twitter (opens in new tab), those who were tattooed at the promotion’s first stop in Los Angeles received a few more goodies at the top. Participants received a card that promised them access to the upcoming Diablo 4 beta and a free digital copy of the game.
“Each Diablo Hell’s Ink takeover event will feature some of the world’s greatest tattoo artists creating bespoke tattoos, inspired by the Diablo universe with their own unique art style, for some of the world’s biggest Diablo fans,” Blizzard said in the campaign. . ad page (opens in new tab).
A deal with the devil
Permanently branding your flesh just to get a free video game might seem pretty extreme. But as far as promotional tattoos go, the ones Blizzard is offering here aren’t too bad. In Los Angeles, fans were given a selection of symbols and insignia to choose from, both of which look rather small and harmless. If you’re a die-hard Diablo fan and thinking about getting a themed tattoo anyway, this is your golden moment.
Not all fans of the series will want to commit to an indelible image of Diablo, however, and less likely will be willing to do so after the poor reception of Diablo Immortal. In the wake of this game’s aggressive microtransactions that punish free-to-play players, popular perception of the series has soured. At least we know that Diablo 4 will not be sharing its monetization system.
The promotion is not available everywhere. While it started in Los Angeles on July 16, it’s making its way to other cities across the US before jumping to the UK, Germany and eventually Australia. It’s stopping at each location for just one day. To get a free flash tattoo, go to the studio listed on the appropriate day and wait in line. All ink will be available on a first-come, first-served basis.
Check out the cities that offer free tattoos from hell below.
- Chicago – July 23, Mayday Tattoo Co
- New York – July 30, Inked NYC
- Miami – August 6th, until the tattoos run out
- London – August 13, Noir Ink Studio
- Berlin – August 18, Das Kabinett Studio
- Melbourne – September 3, Oculus Tattoo
- Sydney – September 10, Little Tokyo Tattoo