Samsung’s years-long quest to inspire legions of smartphone users to adopt foldable Android phones has turned a major corner with a pair of powerful, if not redesigned updates – the Samsung Galaxy Z Fold 4 and the Samsung Galaxy Z Flip 4. And with partners offering so many wild deals that there’s an above-average chance your next Android smartphone will be foldable.

Samsung’s breakneck paced Unpacked event went through five devices and in a pretty specific order:

Samsung Galaxy Z Flip 4 (Image credit: Future / Lance Ulanoff)

If you didn’t get the message before, you now know that Samsung is positioning the $999 / £999 / AU$1,499 Galaxy Z Flip 4 as a foldable for everyone, it’s half the price of the $1,799.99 Galaxy Z / £1,649 / AU$2,499 Fold 4 (In the US, AT&T is offering $1,000 in bill discounts if you trade in any old Galaxy phone for a Z Flip 4).