Just the other day, Hero Electric, which was until recently the country’s number one seller of electric two-wheelers, suffered a setback in its plea against Hero MotoCorp. The latter has gone to court nod for the usage of the brand name ‘Hero’ for its EVs.

Hero Electric had filed the plea that it alone, which had been in the EV market for long, should be allowed to hold on to the ‘Hero’ trademark, which in the automobile scheme of things in India enjoys a lot of cachet. Anyway, undeterred by the reversal suffered in the legal forum, Hero Electric announced the rollout of its first batch of electric scooters from Mahindra Group’s Pithampur plant in Madhya Pradesh.