You could argue that Snapchat has had one of the biggest returns in the social platform category in recent years, and now it’s trying to capitalize on that with a premium option… .

Before Instagram Stories existed, which allowed you to snap a photo or video quickly and only last for 24 hours, Snapchat led the way. However, in 2016, the app had a redesign that was so hated that it caused several users to switch to Instagram.