Instagram’s obsession with TikTok has reached crisis levels. It’s so bad that it doesn’t understand its own product anymore. Case in point: a new plan to introduce 9:16 aspect ratio photos as an option (I pray it’s not the default) in your feed.

Instagram CEO Adam Moserri revealed the new photo format plan during a recent Ask Me Anything session (as seen by On the edge (opens in new tab)). Mosseri explained that currently, as you may be aware, you can have vertical videos in your feed (it often feels like we don’t have anything else) “but you can’t have tall photos on Instagram. So we thought maybe we should make sure that we treat both equally.”