If you’re reading this hands-on Nothing Phone (1) review, you likely fall into one of two camps: those who’ve never heard of Nothing before, and are wondering exactly what the Phone (1) is; or those who’ve been glued to the story of the London-based startup’s long-anticipated debut smartphone, and are eager to find out whether the wait was worth it now that the hype train has finally pulled into the station.

Nothing remains a rather mysterious company, with the Phone (1) being only the second physical product it’s released in its short existence, following on from 2021’s Ear (1) true wireless earbuds. Those buds set the tone for the kinds of products the company aspires to make, defining a clear design aesthetic for both the brand and its wares that’s been carried through to the Phone (1).

(Image credit: Future)

Ahead of the Phone (1)’s launch, Nothing CEO and co-founder Carl Pei (of OnePlus repute) stated early on in its development that it was being made to help inject some joy back into the mobile market, and quickly created excitement among fans and tech enthusiasts using tricks and tactics familiar to anyone who followed his work at OnePlus.