This week, monitor maker Philips unveiled a new brand called Evnia that the company hopes to re-establish its position in the lucrative market for gaming-specific computer accessories.

Philips is a well-established and respected computer monitor maker, although it hasn’t had a specific gaming brand before. The closest Philips has come is with AOC, a Philips brand that makes some of the best gaming monitors on the market, but makes monitors for many different audiences, not just gamers.