Content distribution platform Tata Play (formerly Tata Sky) has added hoichoi to Tata Play Binge, which becomes the thirteenth OTT offering to be added to the platform.
Tata Play says that with the incorporation of hoichoi, owned and maintained by SVF Entertainment, its users will have access to a vast library of movie titles and over 100 original series in Bengali. Also, the main shows are dubbed in Hindi.
All movies and shows can be accessed via the Tata Play Binge mobile app and website www.TataplayBinge.com, in addition to the Tata Play Binge+ Android decoder and the Tata Play edition of the Amazon Fire TV stick.
The content delivery platform says hoichoi’s integration with Binge furthers its goal of providing users with access to content from all OTT platforms in multiple languages, as well as making the content discovery process easier.
Notably, hoichoi joined 12 other OTT apps hosted by Tata Play Binge such as CuriosityStream, Disney+ Hotstar, DocuBay, EPIC ON, Eros Now, Hungama Play, ShemarooMe, SonyLIV, SunNxt, Voot Kids, Voot Select, and ZEE5.
Access to all these apps can be gained through plans of Rs 149 and Rs 299 per month, while Amazon Prime Video subscription can be added at an additional cost of Rs 179 per month.
What the two brands said
Pallavi Puri, Chief Commercial and Content Officer at Tata Play, said: “Entertainment in the digital age is breaking down language barriers and borders, leading to a broader horizon for content discovery. This allows viewers to choose their base stories from titles and not be restricted by language or region. With this partnership, we aim to bring Hoichoi’s vast collection of Bengali films and original series across India and diversify viewers’ viewing preferences.”
Vishnu Mohta, co-founder of hoichoi, said, “As a brand, hoichoi always aims to provide quality entertainment across the country and around the world and to as many people as possible. This partnership with the Tata Play marathon takes us one step closer to that goal. With this collaboration, we can reach a wider audience and have our content on a platform that crosses language barriers, and we are happy to do that.”