You will probably never use a Tecno phone. Until this week, I had never heard of the Chinese brand or its Camon line of appliances. Now, I’m unlikely to forget them.

The company recently held a fancy launch in New York for its new Tecno Camon Series 19 Pro Android 12 phones, though the products aren’t on sale in the US (or UK). I honestly wondered what they were doing there and more importantly why I was there.