YouTube Premium has just received its first major price increase in several years, suggesting that even Google is feeling the pinch of an unpredictable economic climate.

Starting in November, the monthly cost of YouTube’s Premium Family Plan – which allows up to six accounts to use the same subscription – will jump from $17.99 to $22.99 in the US and Canada and from £17.99 to £19.99 in the UK. The first increase represents a 30% price increase. Australian users, whose Premium family plan currently costs AU$22.99 a month, will not be affected by the increase, YouTube confirmed to .